RDW Design

WHBM Brand Refresh Conceptualization

• New Logo

• Introduce Black & White LookBook Cover Imagery

• Define Contemporary Models

• New Location and Studio Photo Direction

• Refine Brand Typography Across All Channels

• Refine Design For LookBook / Website / Mobile / Email

• Elevated Omni-Channel Brand Voice

Inspiration photography, design and typography direction mood board stories based on fall seasonal trend colors across fashion and home for Gilt brand.

Arete Collection omni-channel brand imagery

PH: Robert Robertson

Local Profile / Plano Profile editorial creative direction/styling for various covers and editorials.

PH: Robert Robertson

Inspiration mood board that captures the essence of Pendleton Brand photography direction.

Establish New Website, Tablet and Mobile brand voice and design, functionality, typography, photography and video direction, email, digital promo and social media applications and optimization programs that consistently communicate and embody the brand.

Collaborate with cross-functional teams to support brand initiatives, creative strategy and visual brand voice for J.Jill website that will inspire compelling stories and better customer experience and acquisition.

PH: Robert Robertson / Marko Dashev / Baldomero Fernandez / Jean-Luc Fievet / Colette de Barros

Stella & Dot Seasonal LookBook

PH: Daymion Mardel / Robert Robertson

Nordstrom Luxury Accessory Book(s)

PH: Cliff Watts / Charles Masters / Dan Langley

Holiday Shopping Bag, Garbo Collection Mailer and Catalog(s)

Illustrator: Mary GrandPré

PH: Kurt Lindsay

Omni-Channel Brand Imagery

PH: Robert Robertson

NM Brand creative direction and design for omni-channel seasonal marketing strategy.

The Book acts as the catalyst for the NM omni-channel brand design voice – creating excitement and inspiring the NM customer when she visits the store or site. A high-level update creatively strengthening the NM voice through elevated photo direction, design, typography and copy while providing a modern, distinctive and relevant vibe.

PH: Alistair Taylor-Young, Diego Uchitel, Liz Von Hoene, Walter Chin, Paul Cruz, Caroline Knopf, Jeff Stephens, Robert Robertson, Margo Weathers

NM Brand creative direction and design for omni-channel seasonal marketing strategy.

The Book acts as the catalyst for the NM omni-channel brand design voice – creating excitement and inspiring the NM customer when she visits the store or site. A high-level update creatively strengthening the NM voice through elevated photo direction, design, typography and copy while providing a modern, distinctive and relevant vibe.

CD: Derek Witcher, Robert Robertson

NM Collateral: Broadsheet(s), Packaging Strategy, Invitations, Associates Postcards, Store Directories, Departmental Catalogs, Editorial Inserts

PH: Diego Uchitel / Liz Von Hoene / Jeff Stevens / Margo Weathers

IL: Mr. Fotheringham

NM InCircle Rewards Program omni-channel brand imagery and design for in-store educational collateral, digital and print editorial.

PH: Paul Cruz / Jeff Stephens

Advertorial Inserts

Update Cusp omni-channel brand voice and design – creating excitement and inspiring the Cusp customer when she visits the store or site. A high-level update creatively strengthening the Cusp voice through elevated photo direction, design, typography and copy while providing a modern, distinctive and relevant vibe.

Collaborate with cross-functional teams to support brand initiatives, creative strategy and visual brand voice for Cusp website that will inspire compelling stories and better customer experience and acquisition.

PH: Dominick Guillemot

CD: Derek Witcher / Robert Robertson

PH: Caroline Knopf, Liz Von Hoene, Steve Earle, Kurt Lindsay, Maxine Helfman

NM Collateral: Broadsheet(s), Packaging Strategy, Invitations, Associates Postcards, Store Directories, Departmental Catalogs, Advertorial Editorial Inserts

CD: Derek Witcher / Robert Robertson

PH: Bruce Weber / Ruven Afanador / Peggy Sirota / Jose Picayo / Marc Hom / Nadir / Maria Robledo / Geoffrey Kerns / Liz Von Hoene / Maxine Helfman / Jeff Stevens / Kurt Lindsay

IL: Mr. Fotheringham

NM Home Furnishings Collection Book(s) featuring new branding, design, typography, photo direction and voice.

PH: Ben Marshall, Matt Savins, Manny Rodriguez, Steven Karlisch, Maxine Helfman, Gustav Schmiege, Kurt Lindsay, Susie Cushner

Faconnable Autumn Collection

CD: Robert Robertson / Derek Witcher

PH: Stewart Ferebee

Establish New Website, Tablet and Mobile brand voice and design, functionality, typography, photography and video direction, email, digital promo and social media optimization programs that consistently communicate and embody the brand.

Collaborate with cross-functional teams to support brand initiatives, creative strategy and visual brand voice for Horchow Collections website that will inspire compelling stories and better customer experience and acquisition.

PH: Ben Marshall, Matt Savins, Manny Rodriguez, Kurt Lindsay, Susie Cushner, Maxine Helfman, Steven Karlisch, Gustav Schmiege, Robert Robertson

Horchow Home Collection featuring new branding, design, typography, photo direction and voice across omni-channel marketing print, collateral, packaging and website.

PH: Ben Marshall, Matt Savins, Manny Rodriguez, Kurt Lindsay, Susie Cushner, Maxine Helfman, Steven Karlisch, Gustav Schmiege

Horchow Collection Source Book Concept Magalogue(s) featuring new branding, design, typography, photo direction and voice.

Initial Horchow Website Design Strategies

Establish new visual brand strategy across omni-channel marketing including logo, design, typography, photo direction and voice.

Gearys of Beverly Hills Home Furnishings and Jewelry Collection Book featuring new branding, logo, design, typography, photo direction and voice.

CD: Derek Witcher/Robert Robertson

PH: Kurt Lindsay, Charles Schiller, Susie Cushner, Niwa